Tone of Voice & Editing
What the doctor ordered: A fresh new voice + content health check for polished, tone-driven work that sky-rockets credibility.
Foster genuine connection with intentional tone of voice work & editing.
Tone of voice is *everything*. And it’s everywhere. It’s in the text you’d know was from your mum without looking at the number. It’s what separates yawn-inducing AI content from zingy articles, websites, and social posts. Importantly: it’s what takes a brand from bland and forgettable – to trustworthy, engaging, and all-round joy-sparker. Nice.
Tone of Voice Services
Creating a brand new voice for your company.
- I’ll help your brand find its voice – so you can say goodbye to vague messaging and endless copy edits.
- I’ll kit you out with a full set of guidelines that can be used to keep your voice consistent.
- I’ll be on hand for tone of voice reviews and editing as and when you need them.
Editing Services
Editing content to fit with your existing tone of voice (+ any other editorial changes you’d like)
- I’ll devour your existing tone of voice guidelines and make sure I speak your brand language like a native.
- I’ll edit any content you feel doesn’t reflect your brand’s voice – delivering ultra-polished results.
- I'll take copy produced by AI and turn it into accurate, authentic & on-brand content.
- Safe hands: I’ve done tone-driven editing work for giants like Pfizer, Selfridges, and Net-A-Porter.
Not sure what you're looking for?
No worries! I'd be happy to chat through your thoughts and ideas and let you know mine in return – free of charge. Then, we can come up with a plan.
Nice words from nice people
"India single-handedly scaled our blog output and turned it into a useful resource for our users as well as a powerful SEO channel for growing our business. She quickly understood our brand, came up with great content ideas and managed the process from ideation, through to writing, uploading and posting on social media."
George Follett - Managing Direct at Ticket Tailor
I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close.
J.D. Rainey - CEO
“Working with India is an absolute pleasure. She is responsive and has a warm, professional demeanor that makes collaboration seamless. Her attention to detail and commitment to delivering high-quality, well-researched content is amazing. I would highly recommend her to anyone looking for a talented and reliable content writer.”
Megan Crossley - Head of Marketing at Onsi
“India has been a freelance copywriter for Ticket Tailor for more than four years, consistently delivering high-quality monthly content, including both brand-focused and SEO-oriented blog posts. She’s an absolute pleasure to collaborate with, and we wholeheartedly recommend her to anyone in need of copywriting support — from conceptualising ideas to final publication. India’s precision is second-to-none, and her intuitive grasp of our brand’s voice, even as it evolves, makes her a tremendous asset to any organisation seeking to outsource copywriting.”
Head of Marketing at Ticket Tailor
“India knows how to get to the route of a problem, solving it through intelligently written, creative copy. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed.”
Louise McFetridge - Head of Content at Greenlight
“She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.”
J.D. Rainey - CEO, Finmo
The proof is in the projects
Greenlight Digital
As Lead Copywriter at Greenlight Digital, I was invited to be part of a cross-functional team responsible for redefining the agency’s tone of voice as part of a full rebrand.
See details
Articles for a fintech brand
I regularly write long-form content for Hammock, a smart property finance platform built by landlords, for landlords. From property tax to REITs, the subject matter can be complicated – so my job is to take all that jargon-heavy information and translate it into clear, helpful content that actually makes sense to a first-time landlord.
See details
Thought leadership SaaS content for Onsi
Helping Onsi position itself as a thought leader in on-demand worker benefits through strategic content, sector insights, and compelling storytelling – with the aim of sparking conversations and building trust in a crowded SaaS market.
See detailsDrop me a message
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