Hi, I'm India
A freelance copywriter helping brands grow their reach online, connect with their audiences, and maxmise the success of their products and services.
I’ve worked at some of London’s best-regarded digital agencies – heading up teams of copywriters, working on content strategy, and encouraging far too many pub lunches. Brands I’ve written for include names you know – like New Balance, Net-A-Porter, and Pfizer – as well as tonnes of lovely startups, innovative SaaS platforms, and big-hearted businesses looking to make a difference in the world. Bit of a gear-change from those London lunches – I now work from my North Yorkshire home, usually with my silly labrador, Ziggy, snoozing at my feet.
Copywriters who don’t read are like chefs who don’t eat.
Don’t worry – I’m obsessed with books. Really, truly – the avid-est of avid readers. Just thought you should know.
Where the hell did a decade go?
I've been copywriting for 12 years – starting at a small SEO agency in Leeds and working my way up to Lead Copywriter at an award-winning digital growth agency in London. In 2019, feeling a fizzing, hard-to-ignore pull to return to my Northern roots, I set up my own business and skidaddled outta the Big Smoke.
Big empath over here 👋
I believe all great copy starts with empathy. Understanding the nuances of human emotion. What drives a click. What causes someone to linger on a post. What makes an article genuinely purposeful.
Hot take: being empathetic is a copywriting superpower. It's what makes us stop and understand what someone else is feeling, rather than trying to push through with what we think they should be feeling. Big difference.
Don’t give me that tone
Joking. Please do!
I LOVE tone-driven work, whether crafting a new voice for a startup – or editing existing copy 'til it's fully on-brand.
I think there’s something so nuanced and wonderful about the English language. I love playing around with words until the voice is just right – whether for an in-depth article or a teensy piece of microcopy.
Nice words from nice people
"India single-handedly scaled our blog output and turned it into a useful resource for our users as well as a powerful SEO channel for growing our business. She quickly understood our brand, came up with great content ideas and managed the process from ideation, through to writing, uploading and posting on social media."
George Follett - Managing Direct at Ticket Tailor
“Working with India is an absolute pleasure. She is responsive and has a warm, professional demeanor that makes collaboration seamless. Her attention to detail and commitment to delivering high-quality, well-researched content is amazing. I would highly recommend her to anyone looking for a talented and reliable content writer.”
Megan Crossley - Head of Marketing at Onsi
“India knows how to get to the route of a problem, solving it through intelligently written, creative copy. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed.”
Louise McFetridge - Head of Content at Greenlight
“She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.”
J.D. Rainey - CEO, Finmo
Looking for something specific?
White papers
White papers hold such persuasive power. In a world awash with regurgitated content, this is your chance to shine with original, research-driven work that exponentially grows your brand.
Blog makeover
No space for wishy-washy blog content here. It’s time to turn your blog around with purposeful articles that are optimised, energetic, and polished to an editorial standard.
Landing pages
Clutter? Urgh. Vague messaging? Yikes. Every landing page on your website should feel like a curated gallery – with intuitive flow, artfully woven USPs, and irresistible calls to action.
Drop me a message
Please fill out this form below and I’ll be in touch shortly to discuss our next steps.
