articles

Articles for a fintech brand

I regularly write long-form content for Hammock, a smart property finance platform built by landlords, for landlords. From property tax to REITs, the subject matter can be complicated – so my job is to take all that jargon-heavy information and translate it into clear, helpful content that actually makes sense to a first-time landlord.

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Goal

To create trustworthy, accessible content that demystifies property finance for landlords – helping Hammock build brand authority, drive SEO traffic, and support landlords in managing their finances with confidence.

Process

Working closely with Hammock’s content team, I write long-form articles that tackle tricky topics like buy-to-let taxation, property expenses, and real estate investment trusts (REITs). Every piece is designed to make complex information digestible while staying aligned with Hammock’s friendly and informative tone of voice.

This means deep research, plain-English explanations, and a clear structure that guides readers through the key points without overwhelming them.

Results

These articles now sit at the heart of Hammock’s content strategy – driving organic traffic, increasing dwell time, and helping readers feel more informed and in control of their property finances.

Why I love this project

I love translating complex information into easy-to-understand content that's genuinely helpful. There's something very satisfying about the logic this requires – and the process of tweaking a sentence or set of bullet points until the information flows seamlessly, and the message is clear.

Example articles

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articles

Articles for a fintech brand

I regularly write long-form content for Hammock, a smart property finance platform built by landlords, for landlords. From property tax to REITs, the subject matter can be complicated – so my job is to take all that jargon-heavy information and translate it into clear, helpful content that actually makes sense to a first-time landlord.

See details