Zesty content for B Corp, Ticket Tailor

End-to-end content management for the awesome ethical ticketing platform, Ticket Tailor. Blogs, customer stories, research pieces, product deep dives & more.

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Goal

Transform Ticket Tailor’s blog from ad-hoc posts into a powerful content strategy that drives growth, authority, and customer engagement.

Process

Deliver a full-service content operation each month, managing everything from strategy and SEO to writing, uploading, and polishing ready-to-publish posts.

Results

Built a high-performing content engine that boosts organic traffic, strengthens brand reputation, and delivers measurable year-on-year growth.

Check it out

Psst. I ghost-write a lot of content for Ticket tailor, so it won't always be my name in the bio 👻.

Olivia Parker - Head of Marketing at Ticket Tailor

India has been a freelance copywriter for Ticket Tailor for more than four years, consistently delivering high-quality monthly content, including both brand-focused and SEO-oriented blog posts.

She’s an absolute pleasure to collaborate with, and we wholeheartedly recommend her to anyone in need of copywriting support – from conceptualising ideas to final publication.

India’s precision is second-to-none, and her intuitive grasp of our brand’s voice, even as it evolves, makes her a tremendous asset to any organisation seeking to outsource copywriting.

Goal

Ticket Tailor approached me five years ago looking for some help with their blog content. Since then, our work together has evolved – going from a few topical articles a month to a robust, end-to-end content strategy that:

  • Grows their brand and positions them as an innovative industry expert.
  • Helps platform users get the most out of their product – for better retention and customer satisfaction.
  • Generates new leads – through showing off their amazing platform and commendable values.
  • Drives organic growth and website traffic through SEO – via top, middle and bottom-of-funnel articles, as well as optimise

Process

Each month, I manage Ticket Tailor’s content calendar end to end – from brainstorming blog ideas to publishing the final posts. This includes: creating SEO-optimised blogs and landing pages, writing interview-led customer stories, and producing seasonal and thought-leadership pieces. I also handle CMS uploads, image sourcing, and page builds, ensuring everything is polished and ready to go live.

Results

Our collaboration has delivered consistent, high-performing content that drives both traffic and trust. Blog posts frequently achieve top search rankings, bringing in valuable organic visibility.

Customer stories shine a spotlight on Ticket Tailor’s vibrant community, while company updates and seasonal content help strengthen brand loyalty. All-in-all, regular blog content has drastically increased pageviews – with a 38.63% increase between 2022-2023 alone. The result is a content engine that supports both growth and brand reputation.

Why I love this project

I love working with Ticket Tailor because, honestly, they’re just all-round amazing people! And they have a beautiful vision for how they want to give back as a business. Their mission is ‘Growth on Purpose’ – and they’re a proud B Corp, meaning they genuinely care about balancing profit with purpose.

I also love the fact that their content touches so many areas: SEO, storytelling, community, and purpose. Every month brings a new mix – from in-depth marketing advice to fun seasonal trends – which keeps the work fresh and creative.

Get in touch

Ideas sparking? I'd love to chat with you about how I might be able to help you grow your business.

Contact me