SEO & Website Copywriting

Today’s forecast: high search visibility, glowing conversion rates, and a steady stream of leads.

SEO & web copy

Get more website traffic – and turn it into revenue.

You need people to find your website. Not any old people – but those who are going to feel a little *a-ha!* buzz when they land on one of your articles or web pages. Because they’ve found exactly what they were looking for. Yippee! Next step – turn a-ha moments into got-to-have-it moments.

SEO Copywriting Services

Search-optimised, intent-led content tailored for every stage of the funnel.

  • Topical blog posts & listicles
  • Thought-leadership pieces
  • How-to guides and informative articles
  • Comparison guides & product round-ups
  • Product or service deep-dives
  • Keyword-rich landing pages
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Website Copywriting Services

Thoughtful website copy that inspires, engages & converts.

  • Homepage, about & mission pages that build connection
  • Landing pages for lead magnets, campaigns, or PPC
  • Optimised and on-brand product pages
  • Intuitive UX & microcopy
  • Taglines & value propositions
  • Website refresh to tighten and optimise existing copy
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Let's chat

Not sure what you're looking for?

No worries! I'd be happy to chat through your thoughts and ideas and let you know mine in return – free of charge. Then, we can come up with a plan.

Nice words from nice people

"India single-handedly scaled our blog output and turned it into a useful resource for our users as well as a powerful SEO channel for growing our business. She quickly understood our brand, came up with great content ideas and managed the process from ideation, through to writing, uploading and posting on social media."

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George Follett - Managing Direct at Ticket Tailor 

I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close.

J.D. Rainey - CEO

“Working with India is an absolute pleasure. She is responsive and has a warm, professional demeanor that makes collaboration seamless. Her attention to detail and commitment to delivering high-quality, well-researched content is amazing. I would highly recommend her to anyone looking for a talented and reliable content writer.”

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Megan Crossley - Head of Marketing at Onsi 

“India has been a freelance copywriter for Ticket Tailor for more than four years, consistently delivering high-quality monthly content, including both brand-focused and SEO-oriented blog posts. She’s an absolute pleasure to collaborate with, and we wholeheartedly recommend her to anyone in need of copywriting support — from conceptualising ideas to final publication. India’s precision is second-to-none, and her intuitive grasp of our brand’s voice, even as it evolves, makes her a tremendous asset to any organisation seeking to outsource copywriting.”

Ticket tailor's logo

Head of Marketing at Ticket Tailor

“India knows how to get to the route of a problem, solving it through intelligently written, creative copy. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed.”

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Louise McFetridge - Head of Content at Greenlight

“She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.”

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J.D. Rainey - CEO, Finmo

Flip through my projects

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tone of voiceweb copy

Greenlight Digital

As Lead Copywriter at Greenlight Digital, I was invited to be part of a cross-functional team responsible for redefining the agency’s tone of voice as part of a full rebrand.

See details
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articles

Articles for a fintech brand

I regularly write long-form content for Hammock, a smart property finance platform built by landlords, for landlords. From property tax to REITs, the subject matter can be complicated – so my job is to take all that jargon-heavy information and translate it into clear, helpful content that actually makes sense to a first-time landlord.

See details
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blogSEO

Thought leadership SaaS content for Onsi

Helping Onsi position itself as a thought leader in on-demand worker benefits through strategic content, sector insights, and compelling storytelling – with the aim of sparking conversations and building trust in a crowded SaaS market.

See details
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